THE FLUCTUATING WORLD
IYO owes its name to the ending of the word ukiyo, which means “fluctuating world”. If everything has a beginning and everything has an end, IYO wants to be a call to discover the peak, the highest stage of the fluctuating process, and enjoy the experience.
THE EXPERIENCE BEYOND COOKING
Fluctuating is pandering to the swell, drifting up and down, fluctuating between extremes, finding your personal overview of the world. It’s a state of grace that complements the culinary content, going beyond it.